Why is their no medium for LeBron James media-wise?

He's either Jordan great or can't get it done.. The difference between LeBron and Kobe is that Kobe Bryant has a medium with the media and critics, they say he might have got swept "but" Pau Gasol didn't show up and he's still one of the top players in the NBA. With LeBron it's his team lost and they failed.. Yet not understanding they will get better next year with CHEMISTRY and learning how to jell as a group.